A look at supermarket packaging of the past - both national brands and chain private label brands. The bright, bold graphics are from an era very different from today. Simple yet memorable, the variety and quality of these designs is astounding, especially considering the designs and artwork were all done by hand - in those days, computers were used for accounting, not for graphic design.
The fun thing is, many of these brands - the national ones at least, are still around today. I hope this site brings back some good memories for you, and if you weren't around back then, that you'll like 'em anyway.
For some history of the supermarket chains themselves (and a bunch of other stores) please visit my other site, Pleasant Family Shopping.